10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It
There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. But even the best laid plans of a top-notch publicity effort can be sabotaged by any of the following 10 deadly mistakes of the publicity business. 1. Never Leave A Job Half Done Don't decide half way through the planning phase of a publicity campaign that it isn't worth continuing.
Not if you've already committed yourself to the press. Nothing will get a reporter or program manager more upset with you than having to print a retraction to a story they helped you promote or having to schedule another guest on their talk show because you canceled. 2. Never Do Anything But Your Best It's all about reputation. Editors, reporters, talk show hosts and program managers need to know, beyond a doubt, that if your name is associated to a story, it's about a project that's sure to be done right.
Whether you're doing an interview on a show with 30 listeners or 30,000 listeners, give the same 100% effort. 3. Don't Wait For The Big Story You have to keep your name alive in the newsroom. It's impossible to have a reputation if your name only comes up once or twice a year. Watch the news for angles you can twist your reputation, credentials or services into.
Keeping your name alive is easy if you stay in touch with the reporters. 4. Don't Wait To Get Started Reporters should get your press releases once every week or two. It keeps your name and subject on their mind and it allows them to call you when they have a story they need your input on. It also gives them backup information to look up when you send your press releases.
5. Don't Make It Too Long A press release can be one page only. There are no exceptions to this rule. Make it any longer and you're tipping off the reporters that you may not know what you're doing. 6.
Keep It Simple Make the press release simple, straightforward and to the point. Your releases should tantalize the reporters and give them no choice but to call you for more information. Print your press releases on simple white paper without frills or gimmicks. 7. Don't Go Overboard Avoid singing delivery people, costumed couriers, or any other cheap gimmick (regardless of how much you had to pay for it).
Reporters are interested in your story, not your bribes. 8. Establish A Trademark As best you can, make all of your press releases look alike. If you're consistent in your general appearance, it won't be long before media people will be able to glance over at an incoming fax and immediately know it's coming from you. This along with a good reputation as a source for good stories will get you pulled out of the crowd and dropped on top of the stack of press releases for immediate attention.
9. Remember It's The Story, Not You Your press release must not be an ego story about you. It's not about you. It's about the information you have that you're willing to make available to the media. The more you brag about yourself the less publicity you'll get.
10. Do Your Proof Reading Remember these are media people. Poor grammar or spelling will make a strong negative impression. Be sure you check everything carefully before sending it out. Before you write and send any press release, go down this checklist of mistakes to make absolutely certain you're not making any of them.
When you do that, you'll find reporters much more willing to ring your phone and book you for interviews..
Paul Hartunian is the world's leading authority on publicity and self-promotion. At his website - http://www.Hartunian.com - you'll find lots of information about how you can get free publicity for any product, service or business you're involved with. Get information about his complete publicity kit at http://www.Hartunian.com/prkit. Sign up for his free publicity ezine at http://www.hartunian.com/subscribe. You can reach Paul at (973)857-4142. Or by email at mailto:PaulHartunian@Hotmail.comSpeakers, Communicate Your Career To The Next Level: Top 7 Tips To Talk Your Speaking Career To The Top
Not too long ago, I walked into a room where some of the country's top oncologists were preparing to launch a new cancer-fighting drug. The occasion was the group's rehearsal before a big presentation to the Federal Drug Administration. Given that these men and women are some of the best and brightest in their field, I thought the rehearsal would be a breeze. So, I sat down, pen poised to make a few notes so I could help them fine-tune their presentations and be ready for the onslaught of media that was sure to follow.
What a letdown. Five articulate, highly educated, well-dressed presenters, armed with shiny animated slideshows, droned on and on and on and on.
It didn't matter what they were saying because the audience wouldn't really hear any of it anyway. Around me, eyes closed, and others pretended to take notes while playing solitaire on their laptops. I wondered how in the world I could help these presenters. I also thought about tripling my consultation fee...
Speakers, Communicate Your Career To The Next Level: Top 7 Tips To Talk Your Speaking Career To The Top
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Watch Your Favourite TV Programme Anywhere
(ContentDesk) October 5, 2005 -- Good news for TV addicts. Soon they will have the possibility to watch their favourite TV programmes wherever they may be as a result of new chipsets for digital TV from a dynamic French electronics company.Founded in 2000, DiBcom designs high-performance, low power consuming chipsets - based on their patented algorithms and architectures - which enable mobile TV. This means digital television will be available for cars, laptops, PCs and portable LCD TV, and even mobile devices such as cell phones and PDAs. Indeed, last May, the company launched the DIB7700 chip which allows digital TV reception on PCs.
"DiBcom was the first company to target mobile TV receivers using broadcasting technology, and introduced the first mobile Digital Video Broadcasting - Terrestial (DVB-T) receiver back in 2002," declares Yannick L?vy, CEO of DiBcom.More recently, DiBcom announced the closing of its fourth round of financing, lead by Partech International, amounting...
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Five reasons why email is the cheapest avenue for marketers
Web as whole has a wide marketing area because of the particular that it is spread over the whole world. This makes it accessible to nearly every country and sooner or later to the people in any country. E-mails are very informative and are effective and quick. This is why that we can now see e-mails developing as an indispensable media of marketing.
Over the years people and thier business have begin to see the benefits of e-mail marketing.
E-mail marketing carries a lot of advantages along with it. Some of the benefits are:
1. Quickness
This is the real reason as to why e-mail marketing is considered better and over the other Medias of commerce. E-mail marketing along with it brings the advantage of high speed. E-mail marketing contains a very high speed of private knowledge exportation.
It just takes a second for the person to transmission information from his working place to the internet worldwide, where everyone can view...
Five reasons why email is the cheapest avenue for marketers
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10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It
There's more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. But even the best laid plans of a top-notch publicity effort can be sabotaged by any of the following 10 deadly mistakes of the publicity business. 1. Never Leave A Job Half Done Don't decide half way through the planning phase of a publicity campaign that it isn't worth continuing.
Not if you've already committed yourself to the press. Nothing will get a reporter or program manager more upset with you than having to print a retraction to a story they helped you promote or having to schedule another guest on their talk show because you canceled. 2. Never Do Anything But Your Best It's all about reputation. Editors, reporters, talk show hosts and program managers need to know, beyond a doubt, that if your name is associated to a story, it's about a project that's sure to be done right.
Whether you're doing an interview on a show with 30 listeners...
10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It
Cheap laptops > 10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It
looking for a weight loss pill? safest is best
Obesity or being overweight is a common trend that affects a lot of people
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Right from the early days Man has been trying to survive amidst a lot of
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Enter The Age Of The Cheap Domain
Whether it is for business, pleasure or just something to do, everyone seems to be building themselves web sites these days. It's getting ever easier to do and there is a growing list of practical purposes for all of them. To make things better there are hundreds of places to buy cheap domain names these days so your site can look that much more professional.
While it was once more cost effective to build a site off of another domain name?something like www.freehosting.com/yourname --it never looked that good. For a personal site no one cared, but for a business or organization it took a lot away from its credibility and style. From the very beginning of the world wide web a non independent domain has reeked of tackiness.
At the present, such things are only really acceptable when used for personal or not for profit web sites.
The fact that cheap...
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Promotional Tools That Work For Online Businesses!
Promotion... also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting a.k.a. selling my web site, spiritwhole.com, and trust me, I could write volumes by now.
But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work:
- Your friends and family. Yes, they love you, and most of them are more than happy to help you out. What I did was design a killer flyer and asked them to distribute them to their co-workers and the like. Now that's cheap labor.
- I wrote a few articles that interested me and tied them in with my business then, approached various sites that I thought would be genuinely interested. Most of them that I approached were interested and, guess what, people are reading my articles with my business name tagged at the end.
- Donate a percentage of your profits to a good cause that interests you.
This...
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ink cartridges 10 Ways You're Ruining Your Chances Of Getting Free Publicity Without Even Knowing It
How To Relieve Stress By Organizing Your Closet
In today's world things are stressful enough without adding to that by getting agitated every time you go into the closet to try to find a certain outfit or pair of shoes. When your clothes are kept in a jumbled mess, it is difficult to find anything and when you do, it might be all wrinkled! Just this one simple thing can increase your stress level as you're getting ready for work.
Luckily you can eliminate this one stressful on in your life by simply organizing your closet....
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Playing the Health Odds
If every time we did something that would bring eventual harm to ourselves, to society or to the environment, we were given a convincing jolt of electric shock, most problems facing humanity would be almost instantly solved. But that's not the way things are. Other than sticking our hand in a fire or falling off a cliff, or similar easy lessons in living, most choices require intelligent foresight, a measure of potential consequences perhaps far into the future.
Therein lies...
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